■ CASE STUDY · PLATFORM AND CRM SYSTEM
VirtualStaging.com
How we built, from scratch, a platform that connects ordering the service, project processing and the internal team's work.
- CLIENT
- VirtualStaging.com ↗
- INDUSTRY
- Real estate virtual staging
- SERVICES
- UX/UI design · DevelopmentOrdering platform · CRM
- OUR ROLE
- Platform design and development
VirtualStaging.com provides virtual home staging services for real estate agents and other real estate professionals. Instead of furnishing a space physically, the user uploads photos of an empty or unfurnished property, which are then digitally turned into photorealistic, staged interiors ready for listing.
For a service like this to work online and grow, a classic presentation website was not enough. The whole process had to be digitized, from the moment a user submits photos to the moment they receive a finished project.
01
Challenge
On one side are real estate agents, for whom the ordering process has to be fast and simple: adding photos, choosing a service, submitting a request, paying and tracking the order.
On the other side is the internal team, which has to receive, organize, process and follow every one of those requests through to completion.
The task, then, was to build two sides of the same system working on one process: a simple experience for the customer, and a powerful enough tool for the people delivering every project behind the scenes.
■ DELIVERED
What went into the delivery.
01
Ordering platform
02
Backend CRM system
03
Photo upload and service selection
04
Online payment and order tracking
05
Project overview and processing for the team
02
Solution
For VirtualStaging.com we built a complete platform from scratch, made up of two connected parts: a customer-facing app for users and a backend CRM system for the internal team.
02.1
The ordering platform
We made it possible for the user to start and finish the entire process online.
Through the platform they can add photos of a property, choose the service and processing options they want, place an order and manage their projects through a simple interface. The concept was built to guide the user through the process step by step, without needing extra communication for every new order.
02.2
A backend CRM for the whole process
Behind the customer platform we built a separate system for the VirtualStaging.com team.
The CRM lets the team pick up an order as soon as it arrives from the platform and track its status from intake to project completion. In one place, the internal team has an overview of projects and all the information they need to deliver them, instead of running the process through disconnected tools and manual communication.
That means the customer app and the internal system are not two separate products. Together they form one connected workflow: what the user does when placing an order immediately becomes part of the process the team manages from there.
02.3
From business idea to a market-ready product
A particular part of this project was that we did not take an existing off-the-shelf solution and adapt it. We designed and built the platform from the ground up, around the specific way VirtualStaging.com delivers its service.
That meant thinking at the same time about the user experience, how work behind the platform is organized, and how the system would function once the number of orders started to grow.
The goal of the project was very concrete: build a product that could launch and start taking real orders and online payments. That goal was met.
03
Result
VirtualStaging.com got a single digital platform covering both sides of their business: the experience of the client ordering the service, and the operational work of the team delivering it.
Instead of a site that only presents the service, the result is a system through which the service is actually sold and delivered.
The platform launched successfully and lets the company take online payments, while VirtualStaging.com's CEO specifically highlighted the Nine Pixels team's ability to quickly understand the product, plan ahead and build it efficiently from scratch. The project was rated 5/5 on Clutch for quality, deadlines, cost and willingness to recommend Nine Pixels.
■ IN NUMBERS
2
Connected systems: platform and CRM
0
Manual back-and-forth per order
5/5
Rating on Clutch
